“We are very appreciative to All-America Selections for making The Perfect Plant a part of their new marketing initiatives,” says Ken Klopp, business development manager for The Perfect Plant. “AAS joins a growing group of plant and product vendors, as well as retailers, committed to bridging the gap with consumers who find plant and product choices overwhelming. I’m beyond grateful to well established brands like AAS who see the value in what The Perfect Plant is providing our industry.”
Have a customer searching for a pink flower to plant in a container on a partially-shady patio? Find the perfect AAS Winner on The Perfect Plant using their keyword search. This quick and easy-to-use resource puts a retailer’s inventory at a customer’s fingertips.
“We are excited to be a partner with The Perfect Plant,” says Diane Blazek, executive director of All-America Selections. “Their easy to use and customizable platform is connecting customers, retailers, and brands; it’s a win for the industry and for all parties involved.”
What this means for retailers is that their customers can now use an interactive visual resource to easily find the perfect AAS Winner for their gardens. Whether searching by category, sun needs or keywords like edible, container garden, etc. the AAS Winners that meet the customer’s criteria will pop up as available for purchase along with suggested products the retailer recommends.
This was originally published in Garden Center Magazine.