Fort Collins, CO (June 6, 2016) Marketing Garden, the company behind The Perfect Plant®, is beta testing in several independent garden centers and customers are embracing their innovative technology. 
A unique new concept for garden centers, The Perfect Plant® is a customizable, interactive kiosk providing a personalized guide to find one’s ideal plant and targeted cross-sell items at garden centers. Beta testing is currently underway and feedback from customers shows the company is on to something. “Garden Center customers absolutely love it,” says Ken Klopp, business development manager for the Marketing Garden. “Feedback ranges from ‘This is so cool,’ or ‘It’s so helpful,’ to ‘This will save me so much time’”.
Customer responses are an indication they value The Perfect Plant® and that user-friendly kiosk information can influence their buying habits. Klopp says, “Customers are buying more products because of the additional items recommended within The Perfect Plant®. They also tell us that knowing The Perfect Plant® is available at a garden center determines where they will shop in the future.” Initial results show customers are buying at least one suggested item 50 percent of the time and the feedback on influencing where they shop in the future is even higher. “This feedback is consistent with the extensive research conducted throughout development and is confirmation to why we do what we do,” says Klopp. “It is fun to see customers smiling after using our product and feeling like they’ve accomplished something that was otherwise perceived to be difficult.”
At a time when the industry is trying to figure out how to reach the next generation of gardeners, this just may be the tool to help. New gardeners and a majority of homeowners find it overwhelming to garden. Whether it is the sea of plants at a garden center or the daunting task of finding a plant that fits their unique criteria, The Perfect Plant® can increase success and make the process quick, simple and fun for the customer. And the word is spreading. Klopp says, “Plant and product companies are working with us to make their products more easily available to garden centers using The Perfect Plant®; distributors are interested in working with us to promote it because they see the value for the garden centers they work with; and garden centers are very receptive to a new and interesting way to engage and help their customers. We are pleased with the response The Perfect Plant® is receiving and look forward to helping to drive traffic to independent garden centers.” The Marketing Garden will present The Perfect Plant® at the VPG Stockholder meeting in July, the Chicago IGC Show in August and several other vendor and distributor specific shows throughout the year. To find out more information, please visit www.themarketinggarden.com or call 888-85-PLANT.
About Marketing Garden LLC
Marketing Garden LLC produces and markets web based applications and marketing solutions for garden centers. Marketing Garden LLC is committed to delivering exceptional value through a combination of research and development, an innovative product portfolio and outstanding service.